Rolling Down the Highway for Lung Cancer
VIEW SLIDESHOW On February 11th, the BJALCF Outdoor Advertising Campaign launched in San Francisco, New York, Atlanta, Los Angeles, and Washington, D.C. “My job is to put the faces on the Lung Cancer patients, so everyone can see them as beautiful people that don’t deserve to die,” says Bonnie J. Addario. “We are gathering the troops, getting awareness out there, funding research and prevention, and hopefully saving lives.”
How many ads can you spot by April 11, 2009? Send picture mail with the location of your sitings to (info@lungcancerfoundation.org). The winner with the most sitings will receive a gift certificate: dinner for two at your favorite restaurant (up to $250), a month’s pass for one on public transportation in your city, and we will donate a CT scan on your behalf at one of our Comprehensive Lung Cancer Program facilities in Northern California*.
The Outdoor Advertising Campaign (and contest) were generously donated by CBS Outdoor, and others. Billboards, bus ads, lite rails, and bus shelters are blanketing SF, NYC, LA, D.C. and Atlanta. It’s time for Lung Cancer Awareness. You can help by sending in your pictures, adding our cause to your Facebook, and spreading the word. Please feel free to take any ads you like and add them to your website, distribute them to your friends and colleagues and join our One in a Million Campaign. Imagine if one million people donated $20.00 a piece? 20 million dollars will go a long way toward increasing the inexcusable 15.5% survival rate of Lung Cancer. You can help us fund research projects that catalyze and accelerate the discovery, development and delivery of new and more effective treatment options for Lung Cancer patients through the Addario Lung Cancer Medical Institute (ALCMI).
We will be featuring your thoughts, pictures and comments in this column over the next few months. We need your voice.
Here’s what people are saying:
“As someone who has been involved with my own Lung Cancer non-profit for just over a year, I am all too aware of the challenges we face in capturing hearts and minds. I just wanted to drop you a line to thank you once again for the job you are doing for our common cause.” -Atlanta
Responses to the article San Francisco Chronicle Article: Ad Campaign goal to raise lung cancer awareness
bhconwel
3/10/2009 3:25:25 PM
Wonderful article! I was diagnosed at age 34 (or shall I say misdiagnosed because even my doctor didn’t seriously consider a 3 x 5cm spot on a lung could be lung cancer in a woman so young). After an 8 month delay (taking the wrong chemo for 6 of those months), I switched doctors and got the correct diagnosis – stage 3B adenocarcinoma . . . I fought it and survived. Thank you for raising awareness. We need to inform the public and the medical profession that young people . . . and, yes, non smokers . . . get lung cancer. It is truly becoming an epidemic among young women! Pre-screening and early detection are the keys to survival! Thanks again for bringing attention to our often ignored and stigmatized disease.
wennot
3/10/2009 6:17:02 PM
Lung cancer kills more Americans than any other cancer. In fact, about 160,000 Americans die of lung cancer each year, more than breast, prostate, colon, liver, melanoma and kidney cancers COMBINED. Lung cancer research, however, remains woefully underfunded. This ad campaign is a good start in focusing attention on the nation’s number 1 cancer killer.
unique4u
3/11/2009 4:47:20 AM
Thank you for this article. I am a LC survivor and know the importance of catching it early. I was staged at 1B,had my upper left lobe removed and chose not to get chemo. I am one of the lucky ones, my primary care giver is very proactive with his patients. Thanks again for the article and I pray that one day we will treat lung cancer patients with the respect and dignity that they deserve. Sarah
toddygirl
3/11/2009 7:51:20 AM
I commend Heidi Benson for the courage to write a very good over view regarding the challenges of diagnosis and the unwarranted stigma of Lung Cancer. Thanks to the SF Chronicle for printing it. Sadly most don’t want to acknowledge it’s existence let alone that it’s the number one cancer killer in the US. I was misdiagnosed in 2006 with pneumonia while being tested for something else. It in fact turned out to be LC. Often it’s those who didn’t smoke or quite many years before that are diagnosed late stage. Along with that is the disturbing trend of those receiving first time diagnosed being younger; especially true among women. Please continue to inform, anyone at any time can get lung cancer. As with all cancers early detection is required in order to achieve the best chance of survival. More research is needed in that direction as well as treatments. A simple chest film included in physical work ups would be a start, not the best, but a start. One found mine.
andiques
3/11/2009 9:44:05 AM
The importance of education about lung cancer cannot be overstated — it is an appallingly disease which has been virtually ignored because it is a so-called “smoker’s disease” — and everyone knows they deserve it, right? Wrong! And the sooner people learn about lung cancer and start trying to combat the beast, the better for us all. Thank you for a good start!
lovlyles
3/12/2009 7:52:19 AM
Thank you so much for your article. I have stage 4 NSLC and never smoked. I am so happy to finally see some information out there about Lung Cancer. It’s about time. There should not be a smoking stigma…it’s a human life whether you smoked or not and it is the number one killer.
Tune in to a few other exciting moments for Lung Cancer Awareness and remember: Lung Cancer Awareness doesn’t happen only in November. It’s every day.
Listen to a radio conversation with Bonnie and Dr. David Jablons on Life, Love & Health by Executive Producer Christopher Springmann.
And, from our friends in Atlanta, take a look and listen to Dr. Paul Scheinberg for a discussion on Early Detection for Lung Cancer with Pam Martin of WSB-TV.
*Restrictions apply.
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