Purple Toes Campaign

Smiles for Val

Get involved, show your support, and paint your toes to fight lung cancer! Send us a photo of your purple toes and we’ll add it to our living mural.

Want a bottle of OPI Purple with a Purpose nail polish? Donate $25 or more and we’ll send you a bottle of your very own, enough to polish 45 sets of toes!


In August 2013 Valerie, a wonderful 53-years-young woman and never smoker, received a diagnosis of Stage IV NSCLC. Valerie is someone who always lived a healthy lifestyle, enjoyed life, and recently had married Ralph, her loving partner of 25 years. Valerie’s diagnosis shocked her, her husband, family, friends and medical team.

Valerie soon connected with Bonnie and the Foundation, who fast-tracked her care to Dr. David Gandara at U.C. Davis where she began treatment in October.

One day as Valerie was having a pedicure, Ralph came up with a creative and colorful way to keep her spirits up and make her smile.

He painted his toenails with her favorite color: PURPLE.

Ralph invited others to do the same, with the concept quickly embraced by good friends, complete strangers, women, men, kids, entire families and pets, including dogs, cats and even a couple of horses!

We want to give new meaning to “being on your toes” by putting OPI’s Purple with a Purpose on the toes of everyone who cares about beating lung cancer! Who is your Valerie? Make her smile!


  • Donate $25 or more and we’ll send you a bottle of OPI polish – Purple with a Purpose.*
  • Submit a photo of your purple toes to purpletoes@lungcancerfoundation.org. Your photo(s)** will be included in the living mural that is being created by Ralph, Valerie’s husband. Check back regularly to see the mural grow. Send images that are 1 mb or larger in size. We will do our best to include all submitted pictures.
  • Go viral by joining the #purpletoes conversation and sharing your photos on Facebook, Instagram, Twitter to show your support.
  • Follow Bonnie J. Addario Lung Cancer Foundation (ALCF) on Facebook as well as Twitter @End_Lung_Cancer to learn more about the fight against lung cancer, to share posts, add comments and join the conversation at #purpletoes.
  • Get the word out to family, friends, co-workers and others to participate.
  • Ask your nail and hair salon(s) to post the Purple Toes Campaign Flyer so their clients can participate.
  • Host a Purple Toes Party and paint everyone’s toes purple – women, men and even pets! Each bottle of Purple with a Purpose will polish approximately 45 sets of toes. Send us the pics!

*Polish generously donated by OPI Products Inc.
**Send images that are 1 mb or larger in size. We will do our best to include all submitted pictures.
***We do not ship outside the US.
****It may take up to two weeks to ship out your nail polish.