The campaign to Stand Up To Cancer is returning this year to a TV screen near you, and among the celebrities leading the charge: Gwyneth Paltrow.
That’s right. After three fundraising telecasts in 2008, 2010 and 2012, performers representing various fields of entertainment are coming together again to present another prime-time broadcast on Sept. 5, at 8 ET/PT.
Led by returning executive producers Paltrow andJoel Gallen, top recording artists and figures from film and television are expected to present a show that will include stories of how funds raised by SU2C have contributed to research to find a cure for cancer.
“Cancer profoundly touched my life when I lost my father to the disease 12 years ago, and Stand Up To Cancer gives me a powerful platform to fight for a cause that I’m passionate about,” said Paltrow in a statement. “I am thrilled to join Joel Gallen to executive produce the Stand Up To Cancer telecast again this year, and honored to continue standing up in my father’s memory.”
Broadcast and cable networks that will air the special include: ABC, CBS, NBC, Fox,American Forces Network, Bravo, Cooking Channel, Discovery Fit & Health, E!, Encore, Encore Español, EPIX, ESPNews, Fox Sports 2, FXM, HBO, HBO Latino, ION,Lifetime Movie Network, Logo TV, MLB Network, National Geographic Channel, Oxygen, Palladia, Pivot, Showtime, Smithsonian Channel, Starz, TNT and VH1.
“This program offers a unique opportunity to share the story of our progress and to remind viewers that each and every individual can play a role in supporting these scientists and their tireless work on behalf of patients,” said SU2C co-founder Katie Couric.
Gallen, president of Tenth Planet Productions said, “This year, our commitment is stronger than ever — we expect the top names in film, television and music to join us on Sept. 5.”
As in previous years, the organization has managed to sign up multiple networks to carry the broadcast. “From the network and cable executives donating unprecedented ‘roadblock’ airtime, to the hundreds of stars who volunteer their time and talent to help us engage the public in this effort, we are profoundly grateful to the entire entertainment community and humbled by the impact that is possible when we unite in support of a cause that affects us all,” said Sherry Lansing, also a co-founder of SU2C, as well as founder of the Sherry Lansing Foundation and chair of the Entertainment Industry Foundation’s Board of Directors.
According to a news release from SU2C, more than $261 million has been pledged to support cancer research programs since the organization launched.
And the enthusiasm is crossing borders, too. There will be a Canadian co-broadcast of this year’s show presenting Canada-specific content, which will air simultaneously on CBC, City, CTV and Global. All funds received from the Canadian general public during the broadcast will be directed toward research, education and awareness programs in Canada.
Outlet Full Name: USA Today
Author: Lorena Blass