Purple Toes Campaign

Smiles for Val

Get involved, show your support, and paint your toes to fight lung cancer! Send us a photo of your purple toes and we’ll add it to our living mural.

Want a bottle of OPI Purple with a Purpose nail polish? Donate $25 or more and we’ll send you a bottle of your very own, enough to polish 45 sets of toes!


In August 2013 Valerie, a wonderful 53-years-young woman and never smoker, received a diagnosis of Stage IV NSCLC. Valerie is someone who always lived a healthy lifestyle, enjoyed life, and recently had married Ralph, her loving partner of 25 years. Valerie’s diagnosis shocked her, her husband, family, friends and medical team.

Valerie soon connected with Bonnie and the Foundation, who fast-tracked her care to Dr. David Gandara at U.C. Davis where she began treatment in October.

One day as Valerie was having a pedicure, Ralph came up with a creative and colorful way to keep her spirits up and make her smile.

He painted his toenails with her favorite color: PURPLE.

Ralph invited others to do the same, with the concept quickly embraced by good friends, complete strangers, women, men, kids, entire families and pets, including dogs, cats and even a couple of horses! Read more about Ralph and Valerie in NBC Bay Area’s story “Pleasanton Man’s Colorful Gesture To Make Sick Wife Smile Inspires Hundreds To Join Him.

We want to give new meaning to “being on your toes” by putting OPI’s Purple with a Purpose on the toes of everyone who cares about beating lung cancer! Who is your Valerie? Make her smile!


*Polish generously donated by OPI Products Inc.
**Send images that are 1 mb or larger in size. We will do our best to include all submitted pictures.
***We do not ship outside the US.
****It may take up to two weeks to ship out your nail polish.